PoP
Power Conversations. Pipeline Growth.
CRM + CALLING + PERFORMANCE SUITE

Power every call. Grow every pipeline.

PoP is an all-in-one sales engagement and intelligence platform built for SDRs and sales teams to connect, engage and convert more prospects — while giving sales leaders complete visibility and control to coach, optimize and scale performance.

More Conversations Stronger Pipeline Higher Win Rates Productive Teams

Dashboard

Total Calls 12,842 ↑ 16.8%
Conversations 4,653 ↑ 20.3%
Connected % 36.2% ↑ 6.7%
Opportunities 342 ↑ 16.3%
Pipeline Value $2.48M ↑ 21.8%
Call Activity Over Time Total Calls Conversations
May 1 May 8 May 15 May 22 May 29
Outcomes Breakdown
4.6K Calls
  • Interested
  • Not Interested
  • Follow Up
  • Voicemail
  • Wrong Number
  • Other
Top SDRs Calls Conversations Connected % Pipeline
AM Alex Morgan 1,245 502 40.3% $620K
JW Jamie Williams 1,102 412 37.4% $512K
TS Taylor Smith 987 386 39.1% $436K
9:41 Connected
AD
Angela Davis +1 (415) 555-0189 00:02:15
Mute Keypad Speaker Add Call Hold Transfer Record Notes Tags
More Conversations Connect with more prospects.
Stronger Pipeline Turn activity into opportunity.
Higher Win Rates Improve conversations and execution.
Productive Teams Less tool switching and manual work.
THE PoP SUITE

Your sales operation. Connected in one platform.

CRM, calling, outreach, coaching, analytics and sales administration work together so SDRs can stay focused while leaders maintain visibility across the sales motion.

01
SALES DATA

PoP CRM

Manage leads, contacts & accounts in 360°. Track every interaction from first touch to closed won.

Leads Contacts Accounts
02
CLOUD CALLING

PoP Dialer

Cloud calling with power dialer, auto & predictive dialer, local presence & seamless connectivity.

Power Dialer Local Presence
03
OUTREACH

PoP Engage

Multi-channel outreach across email, calls, SMS & LinkedIn — all in one place.

Email Calls SMS LinkedIn
04
CONVERSATION INTELLIGENCE

PoP Coach

AI-powered call recordings, transcripts, scoring & coaching insights to improve every conversation.

Recording Transcripts Scoring
05
SALES INTELLIGENCE

PoP Analytics

Real-time dashboards & custom reports to track performance and drive revenue impact.

Dashboards Reports KPIs
06
PLATFORM CONTROL

PoP Admin

User management, roles, permissions, workflows & seamless integrations.

Roles Workflows Integrations
BUILT FOR THE WHOLE SALES TEAM

Reps get productivity. Leaders get visibility.

PoP gives SDRs one place to execute the work while giving leaders the coaching tools, performance data and operational visibility required to improve results.

BUILT FOR SDRs

Stay focused. Crush your targets.

One-click calling & power dialer
Local presence for higher connect rates
AI call scripts & objection handling
Call notes, tasks & follow-ups auto logged
Seamless CRM updates, no double entry

Everything you need in one place to stay focused, be productive and set more meetings.

BUILT FOR SALES LEADERS

Coach better. Forecast accurately.

Real-time performance dashboards
Call monitoring & whisper coaching
AI call scoring & conversation intelligence
Pipeline & activity forecasting
Identify top performers & coaching moments

Complete visibility to coach better, make smarter decisions and drive predictable revenue.

WHY PoP?

Less tool switching. More sales intelligence.

Instead of running CRM, calling, coaching, engagement and analytics through disconnected tools, PoP brings the workflow together.

01

All-in-One Platform

CRM, calling, outreach, coaching & analytics in one unified suite.

02

AI-Powered Intelligence

Transcripts, sentiment, call scoring & insights that turn conversations into outcomes.

03

Real-Time Visibility

Live dashboards & alerts keep your team aligned and accountable.

04

Secure & Scalable

Enterprise-grade controls designed for reliable sales operations.

05

Easy Integrations

Works with CRM, email, ATS, calendar and other business tools.

POWERFUL FEATURES

Everything needed to keep sales moving.

From the first dial to pipeline reporting, PoP brings core sales activities into one coordinated operating environment.

Power Dialer & Auto Dialer Increase outbound call execution.
Local Presence Dialing Improve local call relevance.
Call Recording & Transcription Capture conversations for review.
AI Call Scoring & Insights Find coaching opportunities faster.
Smart Dispositions & Outcomes Structure call outcomes consistently.
Custom Workflows & Automation Reduce repetitive administration.
Pipeline & Deal Management Keep opportunities visible.
Dashboards & Reports Monitor activity and performance.
100+ Integrations Email, calendar and more.
TURN CONVERSATIONS INTO REVENUE

Give every SDR the tools, intelligence and guidance to win.

PoP empowers your SDRs with the right tools, intelligence and guidance to connect with the right prospects, have better conversations and build a stronger pipeline — every single day.

See PoP in Action
2–3X More Conversations
25%+ Increase in Pipeline
30%+ Improvement in SDR Productivity
100% Visibility & Control
PART OF THE SCALE WITH DAWN SALES MODEL

Technology supporting real sales execution.

PoP can support sales teams directly or operate alongside Dawn's managed sales outsourcing model — giving SDRs a connected platform for calling, CRM activity, follow-up, coaching and performance visibility.

PEOPLE SDR Execution
+
PROCESS Sales Discipline
+
TECHNOLOGY PoP
=
OUTCOME Pipeline Growth
BOOK A PoP DEMO

Ready to power your sales conversations?

Tell us about your sales team and we'll show you how PoP can bring calling, CRM, engagement, coaching and performance visibility into one platform.

Live product walkthrough
Sales workflow review
Integration discussion
Team & use-case review
REQUEST A DEMO

Let's talk about your sales operation.